Show Me The Money
5 Fundraising Strategies that really pay off
Please excuse the Jerry Maguire reference, but at the heart, isn’t this why you’re fundraising? Some type of fundraising is necessary for most groups at one time or another. Whether your group needs to fundraise a little or a lot, here are some fundraising strategies that really pay off.
- Set a goal. Without a real understanding of your organization’s purpose, it will be difficult to set realistic and achievable goals. Goals create momentum by setting a vision for the fundraiser.
- Choose a Fundraising Product. Not all fundraising products were created equal. Consider what value is added to the consumer. Choose something useful! For example, a unique, healthy food product priced within reach for your target market might appeal better than overpriced cookie dough or wrapping paper.
- Surround yourself with a winning team. Successful fundraising leaders know this is not a one man job. Surround yourself with a winning team of volunteers and play to their strengths.
- Marketing– A kickoff event is where your marketing begins. Introduce the product to your group with a fun presentation and generate excitement! After the kickoff event, then use every social media and marketing vehicle available to you to continue to keep up the excitement level.
- Incentivize your sellers. 100 % seller participation would be ideal to reaching your goals. Learn what motivates your sellers and dangle that golden carrot. It really works.
While there is no “magic bullet” for fundraising, we’ve tested these 5 strategies and they not only work, they will grow your group’s profits. Are you new to fundraising? Not sure where to start? We will dig into each of these strategies in greater depth soon so stay tuned.
Help us, help you. What fundraising strategies have you tried with your group? Comment and share your thoughts. We’d love to hear from you.