How to Fundraise on Social Media for School: Step-by-Step

If you thought fundraising on social media was just posting and crossing your fingers, guess again. 

To fundraise on social media for your school, start with a clear goal, create content that tells a story, and share it where your audience already scrolls, Facebook, Instagram, TikTok, and beyond. 

In this guide we’ll walk you through how to plan, post, promote, and actually raise money.

Start with a Clear Goal, and Make It Personal

Before you write a single post or design a cute social graphic, stop and ask: What exactly are we fundraising for, and why should people care?

A vague goal like “Help our school!” might feel safe, but it won’t inspire action. Specific, personal fundraising goals do. Instead of saying, “We need money,” say:

“We’re raising $2,000 to replace broken instruments in our music room so every student can participate in band this year.”

That kind of detail pulls people in and makes them want to give.

Set a Clear Target

Pick an exact number, and be transparent about how it will be used. Whether it’s $500 for field trip buses or $5,000 for new library books, a specific goal gives your social media audience something tangible to support. 

Bonus: It makes progress updates easier and more exciting to post.

Tell a Micro-Story

Don’t just share numbers, share people. Instead of “We’re fundraising for new playground equipment,” try:

“Ms. Daniels’ first graders voted for a twisty slide. Let’s make it happen!”

Worry: “What about privacy concerns?”

You don’t have to show student faces or share names to make your campaign feel personal. Try these safe but effective options:

• Use photos of student artwork or colorful classrooms.
• Post short videos of teachers explaining the impact of donations.
• Share silhouette-style photos.
• Use props: Empty bookshelves, musical instruments, or play equipment.

If you do want to feature students directly, always get written permission first. Some schools have media release forms on file, check with your administration to be sure.

Remember, people don’t give to fundraisers, they give to people. The more personal (and respectful) your story, the more support you’ll attract.

Choose the Right Platform for Your Audience

Not all social media platforms are created equal, especially when it comes to school fundraising. The key to success is choosing the platforms your audience already uses, then tailoring your message to fit the style and expectations of each space.

Let’s break it down by platform:

Facebook: Ideal for Parents, Teachers & Grandparents

Facebook is still the social media home base for most parents and grandparents, and that makes it a perfect starting point for your school fundraiser.

Here’s how to use it well:

• Create a Facebook Event Page: It feels official and is easy to share. You can post updates, videos, and donation links in one place.
• Post Milestone Updates: Celebrate when you hit 25%, 50%, and 75% of your goal. Tag and thank donors publicly to encourage more giving.
• Go Live: A 3-minute livestream from your school or fundraiser event can reach more people than a static post ever will.
• Use Testimonials: Ask teachers, volunteers, or past donors to record short thank-you clips or explain why the fundraiser matters.

Question: “How do I keep parents engaged without spamming?”

The key is to rotate your content types so it doesn’t feel like you’re constantly asking for money. 

For example, on Day 1, share a fun student project or behind-the-scenes photo that shows what’s happening at school. On Day 2, spotlight your fundraising goal with a short story about why it matters, maybe a teacher explaining how the funds will be used. On Day 3, ask for a simple share instead of a donation; this helps spread your message without adding pressure. Then on Day 4, post a progress update or shout-out to someone who’s supported the campaign. 

This kind of variety keeps your audience interested, informed, and engaged, without making your feed feel like a never-ending donation plea.

Instagram: For Storytelling & Visuals

Instagram is all about the scroll-stopping image. It’s a great place to show the real faces of your school, especially through Stories and Reels.

Use these formats to your advantage:

• Instagram Stories: Use countdowns, polls (“Should we buy art supplies or books first?”), and thermometers to keep people invested.
• Instagram Reels: Get creative with mini challenges, reveal videos, or silly skits led by teachers or volunteers.
• User-Generated Content: Encourage families to post how they’re helping (“Selling pasta with Lily after school!”) and tag your account so you can repost.